Rhetorical Analysis

This advertisement is for DiGiorno Pizza, and this ad wants to show you that it isn’t worth it to get pizza delivered because of the high prices of delivery pizza and the very low prices of the DiGiorno pizza. This ad is also trying to make the DiGiorno Pizza look more appetizing and more appealing than the delivery pizza. The colors of the toppings are brighter, the toppings also look bigger, and the crust isn’t as burnt looking, this pizza just pops at you and it makes it look like the one you would rather want. On the other hand, the delivery one looks burnt, the toppings look shriveled and not as fresh looking, and the colors are much darker, this pizza looks very dull. This ad is very plain, and really wants you to focus on the pizzas and the prices, that is probably why the background is just white, with a gray/black fade, and even the information is in a smaller print, I think the people who made it wanted to get their points across about the pizzas. They didn’t want to fancy the ad up. This ad is probably meant for families or young adults, so that they know which one they can save on. I think this ad was a screen shot from a commercial, but it could be in a magazine, like a Woman’s World magazine, because I think it’s trying to target families so that instead of getting their pizza delivered, they can just buy one and make it, when convenient, in their own homes. I like this ad because it is like those car insurance commercials that show you how much you save, but in this case it is not only showing you the difference in price, but also what each pizza looks like. I think this ad is taking the car insurance commercials idea, but putting a fun and interesting twist on it. It’s semi creative, and shows you that these pizzas are obvious competitors. This ad also tells you that this is the price that the three leading national delivery pizzas charge in the ten leading markets. This is in a smaller print, because it is just a supporting fact, but they wanted to just get the message across. The pizza’s toppings are identical, but in my opinion I think they are trying to make DiGiorno look more appetizing. The problem with DiGiorno, is that no matter how appetizing it looks, or how much the price is cut, if you don’t want to make your dinner or lunch, you are not going to buy it and will most likely get your pizza delivered. If you think about it, you also are most likely not going to make DiGiorno pizzas for a birthday party or if you are having a lot of people over, you are probably going to order the pizza and get it delivered because it is more convenient. I also think that pizza made in a pizza place taste better, but that is my opinion, maybe I am just not buying the right frozen pizzas! If you want to save on money though, and still want to eat a pizza, it is a good alternative from delivery pizza, and this advertisement really does make you want to buy the Digiorno pizza.